The 5 Best PR Agencies in Australia to Shape How the World Sees You
In a world flooded with noise, having a great story isn’t enough. You need a partner who understands your industry and knows how to pitch a compelling story, way more than digital marketing can do for your business.
A solid public relations firm helps protect your brand reputation during a crisis and boost your profile so you reach the exact right people. So, we rounded up the best PR agencies in Australia to act as your brand’s biggest advocate.
Whether you’re operating a startup or an established tech company, all need strong media exposure. Read on and be ready for your next major announcement!
How much does a PR agency cost in Australia?
Hiring a PR agency in Australia typically costs between $3,000 and $10,000+ per month on a retainer, while project campaigns range from $5,000 to $50,000+.
| Agency Tier & Campaign Scale | Average Monthly Cost | Typical Inclusions |
| Boutique & Small Business | $3,000 – $6,000 | Local media pitching, 1 – 2 key announcements, basic media kit creation |
| Mid-Market & Established Brands | $6,000 – $12,000 | National strategy, ongoing media relations, thought leadership articles, event support |
| Enterprise & Corporate Scale | $12,000+ | Multi-market positioning, crisis management, executive media training, full comms leadership |
1. SPOKE
Website: http://spokecorporate.com/
Address: Level 1, 16 Ord Street, West Perth
Contact: 08 6182 1478
Hours: Monday-Friday, 8:30 AM – 5:00 PM
SPOKE relies on a decade of strong industry partnerships to secure placements across trade and national outlets. Their connections can land major news coverage should you need it.
Their media training team is complete, including former news chiefs, journalists, and PR professionals. This experience gives us confidence they can help with handling tough press questions.
As for their process, they produce high-end multimedia assets (like in-house video and graphic production) to make their story pitches stand out. They even provide more than just text-based emails when reaching out to reporters.
To top it off, they provide branding and web design to ensure your brand stands out from competitors.
However, their heavy focus on specific sectors like mining and energy is a strict limitation. They’re far less suited for generic consumer lifestyle brands seeking broad exposure.
Customer Reviews
Personalised investor relations and media support
Spoke Corporate have provided Investor Relations for Winsome Resources since our inception in mid 2021, through IPO and into our first year of listing on the ASX. Spoke have done a fantastic job of promoting Winsome to the public in general and our investors in particular. The boutique nature of their business means that each client receives a personalised service that individually caters for their business. I can’t recommend Spoke highly enough for Investor and Corporate relations and general media and marketing services.
- Chris Evans | Google Review
2. Agent99
Website: https://agent99pr.com/
Address: The Interchange, 14/13-29 Nichols St, Surry Hills
Contact: 02 9779 0999
Hours: Monday-Friday, 9:00 AM – 5:30 PM
Agent99 is one of our picks for their expertise, earning multiple awards, including Medium PR Agency of the Year at the Mumbrella CommsCon Awards 2022.
They track performance beyond basic clip counts by measuring real website traffic and actual sales leads, ensuring every campaign delivers return on investment.
This multi-award-winning team also bundles influencer marketing and crisis planning under one roof. For instance, they collaborate with external SEO agencies to boost your digital reach, helping execute integrated digital campaigns easily.
On top of that, they have separate dedicated streams for consumer lifestyle campaigns and corporate communications.
Just keep in mind that their event-based campaigns require a long lead time of six to 12 weeks. This timeline makes them less ideal for marketing teams needing a rapid-turnaround brand activation.
Customer Reviews
Strong brand positioning and media exposure
Working with Agent99 has been an outstanding experience for Frequency Lab. Over our three-month PR campaign, their team did an incredible job building our brand profile and establishing trust in what we offer. They truly understood our vision and values and translated that into meaningful media exposure and strong brand positioning. Communication was seamless, the team was professional and supportive, and the results exceeded our expectations. I highly recommend Agent99 to any business looking for a PR agency that genuinely cares about your brand and delivers real impact. — Kim Williams, Founder, Frequency Lab
- Frequency Lab | Google Review
Detailed reporting and business-focused PR results
Thorough, creative, always on time, professional – I’ve never had more fun working with a PR agency. Our friends at A99 love what they do AND they do it well AND they make it fun! Some of the best in the game. Especially love the detailed reporting, tangible results, and business-minded approach to marketing communications.
- Catalina Altomonte | Google Review
3. The Buzz Group
Website: http://buzzgroup.com.au/
Address: Level 8, 20 Hunter St
Contact: 02 9247 3406 | [email protected]
Hours: Monday-Friday, 24 hours | Saturday-Sunday, 9:00 AM – 5:00 PM
The Buzz Group has an impressive portfolio, delivering massive international campaigns for clients like Tourism Australia and United Airlines. Steven McArthur, the founder, even spent two decades cultivating media and celebrity relationships globally.
We like their process, where coordination of influencers and media personnel is always seamless. Plus, they can easily combine media outreach with brand activations across the tech and travel sectors.
To boot, they offer SEO and social media services to ensure your image translates well to emerging trends in the digital space.
But because every campaign strategy is built completely from scratch, their process requires intense collaboration. Businesses looking for a fast, off-the-shelf package will find this tailored approach overwhelming.
Customer Reviews
Responsive PR team with fast, quality coverage
I couldn’t recommend Buzz Group more! They’ve been such a great team to work with – super responsive, easy to collaborate with, and always bringing fresh ideas to the table. They’re especially great at jumping on things quickly and somehow always manage to turn it into solid, high-quality coverage. It genuinely feels like they’re an extension of our team, not just an external agency. On top of that, they’re just lovely people to work with, which makes a big difference day to day. If you’re looking for a PR agency that’s proactive, reliable, and fun to work with, Buzz is it.
- Alexandra Tchornopiski | Google Review
4. Piccolo PR
Website: http://piccolopr.com.au/
Address: Level 2/65 Dover Street, Cremorne
Contact: 0415 423 832 | [email protected]
Hours: Monday-Friday, 8:30 AM – 5:30 PM
Piccolo PR sticks to a hands-on model, and that’s mainly the reason they earned a spot on our list.
Clients work directly with Sarah Cichy, the founder, and her senior strategists. Instead of being handed off to someone else, you’ll receive help from a professional in the industry.
They focus on consumer sectors like homewares and retail, with a media relations approach that starts with the intended commercial outcome rather than automatically blasting press releases.
Then, they pair earned media with influencer partnerships and strategic social campaigns. This process helps clients connect with the right lifestyle editors to drive real growth.
Just note that their agency mainly partners with established businesses looking to scale. This selective focus makes their services difficult to access for early-stage startups needing basic foundational support.
Customer Reviews
Reliable and professional PR project support
Our experience with Sarah and the team at Piccolo PR was great. We worked directly with Sarah, who is knowledgeable, responsive, and handled our PR efforts with a high level of professionalism. They delivered on the scope of work as we had discussed and were a reliable PR partner for our project.
- PR BlueFit | Google Review
Experienced PR guidance and strong industry contacts
Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy & enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah & team!
- Renee Smith | Google Review
5. Good Talent
Website: https://goodtalent.com.au/
Address: Level 2, 696 Bourke Street, Melbourne
Contact: 1300 881 972 | 1300 258 995
Hours: Monday-Friday, 8:30 AM – 6:00 PM
If you’re avoiding standard press placements, Good Talent is worth a look for their deep newsroom experience. Founder Tony Nicholls spent over 10 years as a television broadcast journalist, and now leads a team of former reporters.
Their capabilities cover political lobbying and stakeholder engagement. They often work alongside various media specialists during major executive transition announcements.
Clients also receive in-person or virtual media training to refine their public speaking skills. This can help you learn how to create your own crisis management plan should you need to work on it on the spot.
Since their focus centres firmly on advocacy and expert positioning for non-profits and healthcare providers, consumer lifestyle campaigns or physical product launches aren’t part of their focus. Retail businesses should definitely look elsewhere.