The 5 Best PR Agencies in Melbourne to Amplify Your Brand’s Identity
A bad campaign can set you back… a lot. Aside from the retainer fee, it’ll cost you the market’s attention, which you’ll learn the hard way when a product launch falls flat because the team pitched the wrong journalists.
No matter how well a creative agency builds your brand identity, when you can’t protect your public image, it’ll all go to waste. You need a firm that actually understands your industry.
To give you a head start, we looked for the best PR agencies in Melbourne for campaigns that build credibility and amplify your reach. Read on and see which suits your business best.
How much does a PR agency cost in Melbourne?
The cost of hiring a PR agency in Melbourne can range between $2,000 and $10,000 or more per month for a standard retainer, usually excluding the 10% GST. The cost will depend on your project size and type of industry.
| Pricing Model | Typical Price |
| Boutique Retainer | $2,000 to $5,000 per month |
| Mid-Tier Retainer | $5,000 to $10,000+ per month |
| Project Packages | $1,650 to $6,000 per project |
| Hourly Consulting | $399 per hour |
| Press Kit Package | $2,200 + GST |
| Single Press Release | $700 to $2,500 |
1. Sense Communications
Website: https://sensecommunications.com.au/
Address: PO Box 4002, Hawthorn
Contact: 03 9059 4929 | [email protected]
Hours: Monday to Sunday, open 24 hours
Sense Communications handles everything from press release distribution to media training for hospitality and lifestyle brands. They have a hands-on approach to crisis planning, ensuring you only get carefully tailored media campaigns.
They go beyond simple media liaison by managing complex influencer partnerships from the initial creator outreach to contract negotiation. The team briefs the creators and manages the campaign reporting to ensure the content remains on brand.
It’s worth highlighting that they’ve worked with both consumer and business clients across Australia, including famous brands like Bacardi-Martini and Castle Group Hospitality.
The main catch is that their campaigns lean heavily on food and beverage projects. If you need specialised investor relations, you might have to look elsewhere.
Put our business on the map
Sense Communications has made such an impact on our business growth!
We have been working with Leanne and couldn’t be any happier with their strategy and the work they have been doing to help put our business on the map!
Highly recommend Sense Communications for your PR needs and honestly the only regret is not engaging them sooner.
Very professional and influential with lots of brilliant ideas, quick results and amazing exposure for our restaurant business.
Looking forward to another project with Sense Communications soon!
Team @ Vivid Cafe&Lounge
- Dave Berhardt | Google Review
Excellent strategic PR, media relations and external communications services
Leanne and the team at Sense Communications provide excellent strategic PR, media relations and external communications services. Leanne is very well connected within the media industry and has delivered outstanding results in her work with Australian Venue Co. With a deep understanding of the hospitality industry, the Sense Communications team are highly professional and always go the extra mile for clients. Always a pleasure to work with.
- Adelaide Gardiner | Google Review
2. Piccolo PR
Website: https://piccolopr.com.au/
Address: Level 2/65 Dover Street, Cremorne
Contact: 03 4421 6156 | [email protected]
Hours: Monday to Friday, 8:30 AM to 5:30 PM
Piccolo PR focuses on kids, parenting, and home lifestyle sectors. They build brand storytelling through strategic product placements and high-impact editorial features, a multi-channel approach that speaks to family demographics.
Their work extends into the physical world with event activations and product sampling strategies. Plus, the team manages the entire influencer pipeline, from identifying the right creators to running gifting programmes and measuring performance.
This hands-on approach ensures your launch campaigns generate measurable engagement rather than just empty likes.
But because their expertise is so heavily concentrated on consumer markets, they may be a less obvious match for government or public-sector organisations.
You could not work with a better PR partner
Sarah was an absolute pleasure to work with! She hits the ground running and will always go the extra mile to make sure her clients are happy. Highly recommend, you could not work with a better PR partner.
- Jana Harish | Google Review
She secured multiple digital and print media publications
Sarah was incredible to work with and a major asset for levelling up my children’s brand. She secured multiple digital and print media publications, her strategy and direction even landing us a front cover story. This alongside putting our backpacks in the hands of a number of influencers in the children’s space has been invaluable. I look forward to working with you again in the future ❤️
- Frances Prendergast | Google Review
3. Good Talent
Website: https://goodtalent.com.au/
Address: Level 2, 696 Bourke Street
Contact: 1300 258 995
Hours: Monday to Friday, 8:30 AM to 6:00 PM
Good Talent is on our list for relying on a journalist-led team rather than junior associates still learning the ropes. They have a background in major Australian newsrooms, which gives them an edge in knowing exactly how a story will play out.
Their team handles corporate communications, political lobbying, and reputation management to help safeguard your public standing.
Additionally, they provide around-the-clock crisis media planning, which is vital for expert-led businesses. The firm also offers rigorous media training and interview coaching for your staff through both virtual and in-person workshops.
But their serious approach to authority-building means they may be a less natural fit for casual lifestyle brands focused mainly on product seeding.
A fabulous asset to marketing of our business
GTM has been a fabulous asset to marketing of our business. We are proud of who we are and what we do and GTM have amplified our reach to expose a greater audience to our organisation.
- Lisa Laing | Google Review
Their approach is unique
Tony and the team at Good Talent Media have been fantastic to work with in assisting us to develop our crisis community strategy. Their approach is unique and from our experience has allowed us to think in ways we have previously not.
- Bethany Community Support | Google Review
4. raraPR
Website: https://rarapr.com/
Address: Australia and beyond
Contact: 0488 520 510 | [email protected]
Hours: Monday to Friday, 9:00 AM to 5:30 PM
We like raraPR for offering public relations mentoring and practical workshops alongside their traditional done-for-you services. This structure lets small business owners learn the ropes and run their own publicity campaigns whilst keeping costs manageable.
If you prefer to hand the work over entirely, they assist in talent publicity, partnership negotiations, and full media event management. They’re particularly good at personal branding, helping creatives secure endorsements and content creator partnerships.
It’s worth noting that their focus is always on extending brand publicity through authentic, targeted media relations. With this tailored strategy, your campaign will resonate with the right audience, building genuine credibility.
But they heavily target creatives and personal brands, so enterprise clients looking for institutional affairs work may want to find alternative agencies.
Rock solid RP team
Rock solid RP team. Jade has been an absolute pro the past year I’ve been working with her. A great pedigree of experience to draw on for all our discussions, a great eye for the kind of looks that’s required and the kind of questions to ask. She’s detailed, professional and friendly to boot. Highly recommend.
- Christopher “Kraden” McKenna | Google Review
Jade nailed exactly what needed to be done to move my business to the next level
rarapr were fantastic, Jade nailed exactly what needed to be done to move my business to the next level. From pulling together my branding, social media and much more she was direct, honest and great to work with. I highly recommend this agency for the depth of experience in the staff, skill to get the job done and efficiency.
- Dianne Conroy | Google Review
5. Soda Communications
Website: https://sodacommunications.com.au/
Address: Suite 1, Level 11, 390 St Kilda Road
Contact: 1300 812 287 | [email protected]
Hours: Monday to Friday, 8:30 AM to 5:30 PM
The team at Soda Communications offers an hours bank and project-based fees alongside standard retainers. This way, you can scale your communications strategy up during a busy product launch and scale it back down afterwards.
Service-wise, they combine traditional media outreach with digital PR, copywriting, and social media management for both business-to-business (B2B) and consumer clients.
Their senior team even brings large-agency experience to the table, ensuring high-level brand positioning and strategic messaging that helps you stand out in competitive markets.
The downside is that they partner with external agencies for creative advertising and graphic design, which can introduce additional steps and potential delays for some projects.
They work SUPER fast
Absolutely incredible! They not only deliver results, they work SUPER fast. Chriss and Emily, you guys are superstars to say the least. Thank you for all your help with ConversionCow, we couldn’t have asked for more. And to anyone thinking of doing PR, Soda Communication are hands down the decision you could make and without a doubt come more than highly recommended. Thank you from the bottom of our hearts. Love you guys!
- Irwin Hau | Google Review
Her results speak for themselves
I have known Chriss for almost 25 years and value her as both a friend and as a highly qualified and experienced PR consultant. She delivers quality results for her clients and is an absolute pleasure to work with. Her results speak for themselves.
- Sian Gipslis | Google Review